Tuesday, October 27, 2009

Business Card Due 10/28/09

Photo Project due 10/28/09








Pg. 1:
This picture was meant to show inverses. The top is mirrored by its inverse. This was done by creating shapes, transforming the text to rotate vertically and horizontally and pressing the inverse button to get the inverse on one layer. It clearly shows that it was supposed to represent inverses hence the black background is on top and the white background is on bottom. The same goes for the red and blue text.

Pg. 2:
This image was meant to show gradients. There are multiple layers of different colored gradients above the flag to allow the text and Statue of Liberty to stand out. This works because the gradients are the main focus of the picture and stand out.

Pg. 3:
This image emphasizes mirror images. Most of the text is mirrored via the transform button. The butterflies were duplicated by the clone tool and then the layer was mirrored by the transform tool. This works because it the mirrored images are everywhere. The mirrors are more opaque than the originals to give some variety to the picture.

Pg. 4:
This image emphasizes the blur tool. The background is a gradient which was blurred to spread the effect from the foreground to the background. The text and the notes are blurred to show they are moving into the background. This picture is completely blurred; therefore it clearly emphasizes the point being made.

Pg. 5:
This image represents the linear aspect of art. The text is all in a straight line. Also, the text is boxy. This picture could have been better if the background had lines in it and the words meshed with the background, however the simplicity of this design makes it unique.

Monday, October 26, 2009

Youtube Review Due 10/27/2009

My New Haircut
http://www.youtube.com/watch?v=KlU2KUhgMa8


This video is called "My new Hair". It was created directly for youtube. The plot is extremely simple in that the subject talks about his new haircut and the confidence it gives him. The shots are what make it unique. Most of the shots are close up shots. Some of them cut in on the subject and focus on his head (mainly on his hair). There are shots where the subject is not aware the camera is watching. These tended to be in-frame, out-of-frame. There is one scene that stands out. In this scene, the subject begins out of the frame and walks in and completely across the frame. A reflection shot is most commonly used in this video. The video begins with a reflection shot of the subject. Each shot duration is about 20 seconds. The reflection shots are the most creative. Since the video is about the subjects haircut, it fit to show the back of his head as well as his face in the reflection of the mirror so the audience could see who was talking. The stagnant shots where the subject spoke to the camera stood out as well. The subject was standing in front of the bar, so it framed his head nicely. There were too many close-up shots where the subject spoke directly to the camera. There should have been a larger variety of shots. To make this video better, more long range or wide range shots should be included.

Sunday, October 11, 2009

Group Project 10/7/2009

The pictures had to emanate the word 'lifestyle'. The finish product turned out simple and clean, but there were difficulties on getting to the final product. No one agreed about what they thought should be the focus for the photos because lifestyle is such a broad word. It would have helped if everyone was on the same page. Another difficulty was that there were too many people around. The group met all together to take pictures, which made everything difficult because everyone had different inputs. We got over this and ended up finding great pictures to put together. It was a good learning experience and next time things will be more organized to eliminate some of the confusion.

Tuesday, September 29, 2009

Blog due for 9/30/2009

Assignment: Defend or Attack the Benetton Ad Campaign

The United Colors of Benetton has many controversial advertisements. The goal of the clothing company was to show the equality of people. Their ads soon began making people aware of current issues. This is a good idea for an organization which specializes in helping out the causes Benetton brings notice to through their advertisements, however, United Colors of Benetton is a clothing company. They should be selling their clothes in their advertisements. In fact, their ads are an example of false advertisement. They show images of AIDs cases and equality for all, however are not a philanthropic organization. It is human nature to assume, and based on these advertisements, people assume Benetton is helping these causes, when they are only pocketing the customers' money for their own profit. Benetton is a clothing and should be selling their clothes in their ads. Benetton is not an organization putting money towards world peace and other issues in the world. They are doing what it takes to make money to put into their own pockets. Companies should advertise where their money is going. Tosconi feels that "an advertisement which misleads the consumer with deception and lies is considered more correct." This is not necessarily true. Benetton is attacked because they bring up issues

Monday, September 21, 2009

National Portrait Gallery Field Trip


This photo is interesting because it is so obvious of where the photographer wants the audience to look. The girl is smack in the center of the photo. Her bright clothing pops out of the photo against the darkness of the leaves. Professor Levin talked about splitting up a photo into thirds and how to place the subject. Here, the subject is smack in the center of the photo, making it obvious that she is the focus. Although this bluntness isn’t usually recommended for photos, here it works. The girl in the middle breaks up the constant green behind her. Had she been moved to the right or left, the photo would not be as effective in capturing the eye of the audience.

*Our group and individual photos are posted on Pang's Blog*

Wednesday, September 2, 2009

Blog due for 9-7-2009

Assignment: Post 3 favorite images and explain how the image was made and why it is effective.









This image plays on the concept with backdrops. With the volleyball sitting on the red cloth, the light reflects the red onto the ball. Shooting from the top of the ball gives this appearance. If the shot was taken from the bottom of the ball, the light would have reflected differently. It was difficult to get the shot because of the lighting that was originally in the room. The room had harsh lighting which needed to be dealt with because it looked bright to the eye, but the camera could not catch the light.













This image was taken using a motion blur concept. The photographer circled the ball to blur the wood. The ball, however, remained in focus, thus allowing it to pop. The motion allows the grain in the wood to blur together allowing the image to look as if it was digitally altered with. This doesn't work because the blurriness of the grain and edge of the ball can make the audience dizzy. It took a large number of shots to be able to achieve the blurred effect.






This image plays on angles and light. It was taken without the flash. This allows the light to bounce off the ball, but not the background, making it dark. The audience's eye is drawn to the ball and not distracted by anything in the background. It is also taken at a low angle. This allows the light to reflect in different ways. Had the photo been taken from above, the light would have been behind the photographer, where in this photo the light is behind the subject.