Assignment: Defend or Attack the Benetton Ad Campaign
The United Colors of Benetton has many controversial advertisements. The goal of the clothing company was to show the equality of people. Their ads soon began making people aware of current issues. This is a good idea for an organization which specializes in helping out the causes Benetton brings notice to through their advertisements, however, United Colors of Benetton is a clothing company. They should be selling their clothes in their advertisements. In fact, their ads are an example of false advertisement. They show images of AIDs cases and equality for all, however are not a philanthropic organization. It is human nature to assume, and based on these advertisements, people assume Benetton is helping these causes, when they are only pocketing the customers' money for their own profit. Benetton is a clothing and should be selling their clothes in their ads. Benetton is not an organization putting money towards world peace and other issues in the world. They are doing what it takes to make money to put into their own pockets. Companies should advertise where their money is going. Tosconi feels that "an advertisement which misleads the consumer with deception and lies is considered more correct." This is not necessarily true. Benetton is attacked because they bring up issues
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